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Branding Danish Strengths & Competencies at the Shanghai World Expo 2010 (Part 3 of 3)
( Co-writer Christian Nicolai Støttrup Strange) For this part we have attempted to identify the various levels of cultural interaction. The pavilion in itself is an artifact that is easy for the receiver to see. A lot of effort has been put into the design of the building, resembling a Möbius band, in order to [...]
Branding Danish Strengths & Competencies at the Shanghai World Expo 2010( Part 1 of 3 )
( Co-writer Christian Nicolai Støttrup Strange) From May 2010, Shanghai will be the host of the world exhibition. An event that has been going on for 150 years and now reaches the borders of China. The world expo is not only a huge opportunity for China, but also for all the participating countries. It is [...]