Archive for Chinese consumer
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Young Chinese with money
Not only has China’s young population gotten more money in their hands, they also prove willing to spend their rising income. Young Chinese consumers under the age of 35 are characterized by a curiosity and openness towards new products and the desire for a modern lifestyle. Those young Chinese who have grown up during the [...]
China’s middle class invites Danish food companies over for dinner
China’s mass grocery retail is booming and the turnover of both Chinese and foreign supermarket chains are growing. The middle class’ new consumption patterns and increasing income has been a catalyst for growth and creates new export opportunities for Danish food companies Today, China’s growing middle class is experiencing a strong growth in purchasing power [...]