Archive for Branding
You are browsing the archives of Branding.
Open Seminar on the Chinese Consumer Market
Copenhagen Business Confucius Institute is organising an open seminar in cooperation with Danish-Chinese Business Forum at CBS on 7 April 2011, titled Marketing and Branding on the Chinese Consumer Market. This seminar is the first outcome of a cooperation with DCBF, aiming at inviting prominent keynote speakers from China to speak at open seminars. A [...]
Lollipop – LG commercial
Imagine you just created a new product, and you want to get this product out on the market as fast as you can. Your target audience – the fashion-hungering young people. Now, imagine the entertainment world in that country to be huge and popular. You especially want to hit the East Asian countries. The product [...]