Lollipop – LG commercial
Imagine you just created a new product, and you want to get this product out on the market as fast as you can. Your target audience – the fashion-hungering young people. Now, imagine the entertainment world in that country to be huge and popular. You especially want to hit the East Asian countries. The product you got – the new LG Cyon phone. So how do you promote it? Of course.. You make a MV commercial!
LG and YG Entertainment (talent agency, producer, and publisher of Korean pop music) have cooperated with each other several of times, and their team-work seems to earn a lot of profit for both parts. Although YG Entertainment is Korean and mainly operates in its own country, they also co-publish a lot Japanese and Chinese pop. The company seizes to reach out for both the Chinese and Japanese audience by collaborate a lot of groups with both Korean and Chinese people, or simply make Japanese/Chinese lyrics or Japanese/Chinese versions of popular songs.
In Spring 2009, South Korea, LG’s new phone Cyon was promoted by a collaboration between one of Korea’s hottest boy bands – Big Bang and a new group called “2NE1”. The song called “Lollipop” became a hit although it was only a commercial. As LG could promote their new phone, YG Entertainment could promote their new girl-band 2NE1. YG Entertainment knows their audience and knows what they want. So as “Lollipop” became a success, so did both the new phone and the new band.
In early 2010, LG wanted to promote their Cyon phone in China. So YG Entertainment got another of their new girl-bands f(x) and a Chinese boy band M.I.C. together for a new commercial, under the label “Lollipop” again. The music video has the same theme as the first “Lollipop”, but now in Chinese to capture the audience there.
Full video: f(x) & M.I.C. – Lollipop on Youtube
Big Bang & 2NE1 – Lollipop
The commercials are not only shown on TV, but mainly on the big commercial screens in cities where young people pass every day. Both LG and YG Entertainment know how to promote and sell their products to their customers, and the young people love and buy it.
Please do check up on the info you wish to write about before actually doing it – you have just comitted what could be seen as a deadly sin within the world of K-Pop…miss-connecting groups and their agencies. Big Bang and 2NE1 are groups signed with YG Family and NOT SM Entertainment. They are two competing agencies in South Korea, and what agency groups “belong” to is a part of the artists images and a matter of great importance among the fans and inside the music industry. Several other of your infomation are also not correct….